Social Media Campaigns
DUNKIN DONUTS VALENTINE’S DAY CAMPAIGN 💓
I was invited to pitch a social media campaign for Dunkin Donuts through my work at Comedywire/Write Label.
“I Heart That” - Campaign for Dunkin’ Donuts heart-shaped Valentine’s day donut.
When you see content you like online, some websites allow you to “heart” it. In this campaign, influencers bring their significant other into a video and describe things they like about them, then give them a Dunkin’ Donuts heart.
Examples:
“The way you always bring me coffee in the morning, I heart that” [influencer gives SO Dunkin’ Donuts heart]
“That time you took me to Disneyland on my birthday” [influencer gives SO Dunkin Donuts heart]
“The way you always snort when you laugh” [influencer gives SO Dunkin’ Donuts heart]
ZILLOW TV SERIES PITCH 🏘️
I was invited to pitch a social media campaign for Zillow through my work at Comedywire/Write Label (they bought my short spec script for a different concept).
“America’s Next Top Contractor”
Competition show similar to America’s Next Top Model, Project Runway, Master Chef, etc. Professional contractors are given houses to renovate. Each week has a theme, e.g. “bathrooms”, “kitchens”, “plumbing”, and at the end the redone homes are given to habitat for humanity.